The creators of this really interesting project were thinking how to make kids even more happy for New Year holidays and an original idea came into their mind – letter from Santa Claus. Common analysis of ideas and target audience helped us to find the best way for its implementation.
Design is fully in line with the theme of site: festive colors, shiny elements, Santa Claus images, details that make visit pleasant for every visitor and attract him make a priceless surprise to his youngsters.
We created website content that is attractive for our target audience – parents. But we also created a content that is interesting for the kids. While creating, we were constantly thinking about their smiles, so we let our imagination lead.
To be sure that every part of this interesting website works excellent and that the kids will get on time the letters from Santa, we were testing it until we were completely sure that there is no any mistake. Than it was ready to start and to make many girls, boys and parents happy.
After creating social media marketing strategy, we launched Facebook campaign which quickly attracted a great number of new satisfied users who continued next year to order letters for their kids and who recommended website to the others.